Engadget, a leading online news platform in the technology sector published Jesse Boskoff’s article “Does the Talk Fusion App Live Up to the Hype?” The article discusses the latest venture of Talk Fusion, a video marketing company. The company has added a mobile app to its long lists of products, hoping to make it easier for companies to connect with their audience through video.
Talk Fusion was created in 2007 by Bob Reina. Their products are dedicated to helping companies build engagement and a significant online presence to create more sales while still encouraging loyalty to the brand. The main way they can accomplish this is through emails and newsletters that incorporate video. Their video marketing and conferencing platform makes it easy for companies to improve their relationships with their clients and customers while also reducing their costs for marketing and advertising. A key difference between Talk Fusion and its competitors is their mass market appeal. Talk Fusion is for entrepreneurs as well as big companies, allowing people to differentiate themselves from their competition. Reina also suggests that video is one of the best online marketing mediums in the digital marketing world at the moment.
Talk Fusion provides all the video marketing needs under one roof. It provides analytics, organization for contacts, integrated video marketing, and video email campaign schedules all with a single login. He also reveals that one of the most important innovations in the video marketing industry at the moment is the WebRTC, or real-time communication. The technology has created a seismic shift in the industry and was key to the integration of their app.
Talk Fusion released their app, the Fusion on the Go, to allow their clients to have that real-time video communication. It can be downloaded on Apple products and Android systems, provided it uses a 4.4.3 system. The app allows people to create videos directly in the app or upload older ones and send them directly from their mobile device to their clients. This allows their clients to use their video marketing campaigns from anywhere with access to 4G or Wi-Fi. Once the video is uploaded in the app, people can choose from a variety of templates to create a cohesive marketing message.
Reina also suggests that people can use the apps to make personal calls as well. The video in the app allows people to call each other regardless of the device that they use, unlike other video messaging platforms.
Connect with Talk Fusion on LinkedIn.