The Come Back of Bradesco Bank with Luiz Carlos

     Our careers are very important to us. It is basically what we live to do. It is, therefore, vital that we make the right decisions to grow them. Patience is an indispensable ingredient in growing the career. Luiz Carlos Trabuco has improved his skills in the industry by following these virtues. He is currently the CEO of the Bradesco in Brazil, which is ranked second in the banking sector.

The Bradesco had been the dominating banking facility in Brazil for a long time, until the rise of Itau Unibanco. The latter almost offset the stability of the Bradesco bank. It is really scary when you realize that the long-term relationships that took you forever to grow are being affected. They had to act to get their grip on the market. One of their moves was to appoint Luiz Carlos Trabuco Cappi as the CEO of the company.

Luiz was the right person for the position. Many factors made him qualified for the job. For instance, the time he had been in the firm. Luiz Carlos had been serving the company for more than 40 years. He, therefore, understood the culture and the mission of the bank, which made it easier for him to know the places that needed adjustment.

Luiz Carlos Trabuco Cappi is also a great leader. When he was in the banking insurance sector, he did so great. The firm improved tremendously despite the many politics and external factors that were working against it. As a result, in 2003 and 2007, Luiz got the Insurance Personality of the Year. Good leadership qualities are paramount in every organization if it has to be successful.

The time of the appointment of Luiz Carlos Trabuco Cappi, as the CEO of the company did not come at a good time. Many firms were going out of business as a result of the financial crisis. The competitors in the sector were also significantly growing. The shares of the company were reducing.

Luiz, however, was able to bring the company back to life. One way to help Bradesco gain leverage was through acquisitions. However, the small organizations were not ready to be bought off by the premium companies. This did not stop Luiz from trying. Finally, he acquired the Brazilian branch of HSBC at $5.2 billion. By so doing, the Bradesco Bank regained their dominance bank and beat its competitors in all aspects. The Bradesco Bank is confident that they will be able to maintain these standards with Luiz as their CEO.

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