JD.com On How To Sustain An Online Retailer

 

As one of the world’s largest online retailer, JD.com, founded by Richard Liu Qiangdong, is one of the best examples to align one’s business with. It started as a small brick and mortar store in Beijing, China, and it has grown to be the biggest online retailer that uses cutting edge technology in its operations. The firm has incorporated a number of strategies that have ensured the survival of the business as well as the expansion of its market.

Customer Involvement

During the development of any project either in technology-based projects or non-technological projects, it’s important to involve the targeted market. This eases the product and or service acceptance process as well as promoting the business. JD.com conducts detailed research and gathers their clients’ information before during and after embarking on a project.

The online retailer has partnered with a number of institutions like the green advocacy groups to conduct sustainable consumption campaigns to inform their consumers. Other institutions include the united nation development programs to spread the awareness of waste and pollution reduction. Read This Article for additional information.

Sustainability

JD is known for its use of advanced technology to promote environmental sustainability as well as establishing an effective delivery system to cover its ever-growing market reach. JD.com has over 80,000 employees in the delivery process in China alone. With its umbrella spread over the middle and southern Asia, the number of delivery employees and delivery trucks is quite big making the rate of CO2 emissions high prompting the use of continent and sustainable delivery of products. The team, JD.com, have converted over find a thousand trucks from CO2 emitting truck to new energy trucks. The process is still ongoing with Jingdong hoping to convert its entire fleet to new energy reducing the carbon emissions by tons.

Waste Reduction and Environmental Sustenance

Many companies are in the process of incorporating means through which they can reduce the waste in their processes as one of the means to reduce global population and waste production. Their recent step in the article “JD.com Launches New Reusable Package Initiative” is a big one. It signifies that the company has put their full force behind making the company a truly environmental company.

The retail owner, Richard Liu Qiangdong has ensured that the firm uses bio-degradable material as well as reusable packages to reduce waste.

 

Read related reference on https://www.amazon.com/JD-com-Story-commerce-Phenomenon/dp/1910649716

 

 

 

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