Earth Hour is an environmental initiative that was launched in Australia in 2007 by the World Wide Fund for Nature (WWF). The initial goal was to reduce the number of lights that people used for one hour. Everybody was to switch off unneeded lights for a synchronized hour. Since that time it has expanded into other initiatives and is observed in 187 nations.
Jingdong operates the website JD.com. They are supporting Earth Hour as they have done in years past. Jd.com launched multiple sustainability programs such as the recycling of products and offering green packaging to its customers. One initiative involves clothing where what customers donate is either recycled or provided to needy people. Many organizations have supported this effort including businesses and universities. JD collected 200,000 pieces of clothing in 2018 in nearly 50 cities in China and has so far collected 1,000,00 pieces of clothing in total. Go To This Page to learn more.
One of the new things that JD.com is collecting this year is infant formula cans. JD.com, also known to many Chinese as Jingdong Mall, collect these in a partnership with Mead Johnson Nutrition and Wyeth Nutrition. The goal is to reduce waste and recycle these cans by converting them into pencil cases that are colorful and can be used by children from low-income households in school.
JD.com has over 300 million customers across almost the entirety of China. They can deliver products to 99 percent of China which is more than any other retailer. They have a comprehensive and vast in-house logistics network that includes drones and other alternative methods of delivering products.
JD.com International Affairs leader Christine Wong said that her company is always looking for ways to make the business more sustainable and responsible. They chose to participate in Earth Hour so that they could offer a more environmentally sensitive business model.
JD has a great record as an environmentally responsible firm. Their entire fleet of vehicles is being converted to ones that are using green energy, for instance. The goal is to reduce the impact that their business activities have on the Earth and build a more sustainable business mode.
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