Richard Liu Qiangdong is the founder of JD.com previously known as Jingdong. The renowned businessman is known for his level of expertise in e-commerce. He began his entrepreneurial journey after he graduated and could not pursue further education. This he attributes to his interest in business rather than the conservative employment model. This led him to start a restaurant business which unfortunately collapsed due to inadequate management skills.
Richard Liu shifted his interest and started to sell spare parts under the company name Jingdong. It was not long before he discovered that the business model had more costs than returns and a brick and motor business model would not be efficient. He thus remodeled his business strategy and changed his company to the famous JD.com. Years later, coupled with the shift towards online shopping, the business became a market leader and is currently listed at the NSE among the top firms in China.
In his interview, Richard Liu attributes his success in e-commerce to the ability to strategize and have efficient business systems. He states that his business model relies on values such as integrity, efficiency, customer service and a low turnover period for stock. He further reveals the importance of ensuring customer needs are met promptly while retaining high quality.
In regards to counterfeit products, Richard Liu highlights that his business does not allow counterfeits, which ultimately builds trust and translates to higher revenue. JD.com currently has a delivery system within China and has further expanded the company to a global level. It is evident that the low costs associated with online store have a spillover effect which allows for business expansion. Coupled with the high economic growth rate, the company is bound to expand under Richard Liu management.
The interview further depicts the management technique implemented by Richard Liu Qiangdong which is based on efficiency and quality. He is also able to compete effectively and has high-profit margins by having a wide variety of products. In comparison to stores such as Walmart, the business has more products to sell with low costs associated with the same due to the short turnover periods. Richard Liu is an embodiment of success in entrepreneurship. Read This Article to learn more.